The #FollowFriday Series highlights today’s up-and-coming, active and all-around noteworthy Twitter accounts the AudioAcrobat staff deems worthy of following; while at the same time peering deeper into the soul(-cial media) of each account and providing a brief-yet-informative analysis.
Welcome back for the fortieth #FollowFriday tweet / WordPress mashup of 2012 here on the AudioAcrobat Weblog!
Do you ever watch live video events on the Web? This could be on your iPad, Google tablet, laptop or wi-fi connected HDTV or Blu-ray player, virtually any device that allows you to stream video over the web. If you do, chances are that you’re about to be seeing more “targeted” TV-like advertisements taking place. Who is behind this realtime targeted ad insertion, you ask?
In today’s post, we will dive deeper into the tweets of Tempe, AZ-based Internet video solutions company, Unicorn Media (@UnicornMedia) and the Twitter accounts they have chosen to follow … a mirror, if you will, into the soul(-cial media) behind a company who enables other companies to maximize IP video profitability.
Yep. That’s right, we just said it … “soulcial media”. We also said, “a company who enables other companies to maximize IP video profitability” in the same sentence.
Start monetizing your live video content right now at UnicornMedia.com!
Featured #FollowFriday Twitter Account
@UnicornMedia: Media-As-A-Service
Unicorn Media Offers Live Video Ad Insertion With Unicorn OnceLIVE http://t.co/bq7DvUQV
— Brightcove Media (@BrightcoveMedia) October 2, 2012
More about Unicorn Media
Built for scale, Unicorn Media was founded by digital content distribution infrastructure experts and has revolutionized media distribution by creating a comprehensive solution with unprecedented ease-of-use. Headquartered in Tempe, AZ, Unicorn Media Inc. has offices in Los Angeles, San Francisco, New York and Chicago. Unicorn Media is a privately held and funded company.
‘The List’
Here you will find a list of 25 accounts @UnicornMedia is following. They are all active users who we deem worthy of checking out, retweeting and following. Enjoy!
01 @meredithkris: event designer/producer. feminist. artist. + more!
02 @BessRogers: singer, songwriter, guitarist + more!
03 @LLNW_Video: Limelight Video Platform
04 @ktfeathers: IT recruiting (Account Manager)
05 @dbounds: Founder/CEO @path_to + More!
06 @nmillions: @la_mag’s Deputy Editor. Formerly @fastcompany @wired
07 @LilEdit: Pop Music Critic for the L.A. Times, writer, DJ
08 @gabbyyoung: Songstress of Gabby Young and Other Animals
09 @CaliLewis: Host of GeekBeat.TV. Tech correspondent @ CNN + More!
10 @HEAVEmedia: Curators of everything music, movies, TV + more!
11 @tinch: Online + digital media for @drafthouse @drafthousefilms
12 @johncullentv: Writer, Film Maker, Flash Game Developer + More!
13 @ChristinaGayle: Exceptional Editor, Rockstar Writer + Blogger Babe
14 @thisiskrause: Susanne Clermonts. Columnist @ Rauwblog
15 @film_girl: Entertainment Editor at Mashable
16 @jillhanner: Video Content Creator
17 @wired_business: People and technologies that matter
18 @viddler: site updates, notifications + upcoming events
19 @UnknownFilms: Cinematographer. Producer.
20 @bud_caddell: SVP, Invention Director @deutschinc LA
21 @djelastik: Marketing professional always on the lookout
22 @KoldCastTV: The 1st & Leading Network for Premium Independent TV
23 @mikebrittain: Dir. of Engineering, Infrastructure teams at Etsy
24 @connector80120: Marketing Pro, Social Media Strategist + More!
25 @ooyala: leader in online video tech, analytics + monetization
Conclusion
In summary, it looks as though @UnicornMedia likes to follow twitter accounts and users who focus on several main areas: video, tech, marketing, music and TV. There are many users included here who are either editors or writers and essentially every entry in this list is deeply involved with the media, whether independent or mainstream.
In a nutshell, the above twitter list is a collection of folks well worth checking out, retweeting and following!
What did you think of this week’s list? Please let us know!
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