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Home » SES San Francisco 2011: Quotables Pt. 1

SES San Francisco 2011: Quotables Pt. 1

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Search Engine Strategies: What you need to know about search engine marketing (SEM), search engine optimization (SEO) and the tactics and best practices of implementing each in your business’ online strategy.  We here at AudioAcrobat believe in furthering our knowledge in these areas and sharing as much as we can with our readers on this here WordPress weblog.

During our attendance at the 2011 SES San Francisco event, we made a point of live-tweeting notable quotes and facts from our favorite sessions and are proud to present our readers with a selection of our favorites.  Topics covered include Information Architecture, SEO Tools, User Generated SEO, WordPress, HTML5 and Mobile Marketing.

Where were we before SES SF 2011?  WordCamp SF 2011!

Most Popular Tweet

It couldn’t be any more plainly stated.  People aren’t going to click on things that they don’t believe to be clickable.  Shari Thurow gave an extraordinary talk during her session, Information Architecture for the Modern Website on Tuesday, August 16th and we were literally on the edge of our seats tweeting as much of her lecture as possible.  Below our readers will find several of our favorites from Shari’s session:

Basically, Shari looks at people’s facial expressions when she shows them the architecture of a website.  If they give her the “WTF?” face, she knows a restructuring is needed.

This is another simply stated fact.  If your site is user-friendly and provides information others can use … they will link back to you, naturally.

Don’t confuse your viewer is essentially what this boils down to.  Make sure the architecture is simply laid out, allowing your reader to quickly locate the desired information.

The Tools of the Trade for SEO

Bruce Clay, Rob Garner and Jamie Smith tackled the tools used in improving/managing SEO for small-medium-enterprise level companies and shared many nuggets of truth with their audience

This is an update which can only be applied to your Google Analytics account by Google themselves.  According to the experts, it will provide a multifaceted view of what is unilateral by default.

So you’ve got a top-ranked site.  Now what?  Make sure that the organic referrals are converting to sales, phone calls, emails or whatever your specific call to action may be.  Ranking is essentially superfluous.

It’s not that people don’t “read” … more importantly they “skim”.  Reading full articles is not a common trait in the average internet user.  They are looking at headlines, boldfaced items and hyperlinks … as well as embedded images and videos.

Do you have a favorite listed above?  Perhaps you disagree?  Get ready for Pt. II by leaving a comment below and sharing your insight with our readers.

And now for a bit of shameless self-promotion…

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