The For Journalists Series is sponsored by WomensRadio, a platform which educates women and all people in achieving a greater voice through online radio. Visit WomensRadio.com or follow @WomensRadio on Twitter.
The series highlights tips, tricks and techniques to aid today’s journalist in crafting their style, building a larger resource pool, increasing hot topic awareness and converting leads to published articles.
There is one thing, and one thing alone that journalists rely on to break a local, national or international story — a HOT lead. Where do these leads come from? Talking to people at the supermarket or outside on the street is a great way to start locally, while today’s technology can be put to use on a more national and international level — and quickly at that.
In today’s posting we will take our readers through an extremely convenient method of collecting leads using AudioAcrobat’s Guest Lines feature, which is guaranteed to spark the interest of even the most well-connected journalists who currently break the stories that are making headlines — day in and day out.
Why Guest Lines?
For journalists who want to avoid having their cell phone repeatedly pranked, inbox cluttered with SPAM, Twitter @ reply stream flooded with nonsense or their Facebook friend requests blowing up with strangers, there are AudioAcrobat Guest Lines.
How Can It Help Me Acquire Leads?
The idea behind Guest Lines is quite simple, really. You make the number and 4-digit extension available to only those you what to have it. We like to think that a great starting place is with people you meet in-person, who want to offer you a lead outside of your in-person conversation.
At this time, there is no limit to the number of Guest Lines an AudioAcrobat member may create, which allows journalists to create as many individual Guest Lines as they wish. Literally, one could create an individual Guest Line for each story they’re attempting to break. If national for example, it could be broken down by state; or by country if international.
Some may choose to share this information through their connected social networks, in their email signature or printed on their business cards. We encourage creative and out-of-the-box thinking in this arena, as the key to generating leads is to make sure those who are informed have access to the call-in number and extension.
Is My Callers’ Data Safe?
Since AudioAcrobat does not provide the originating phone number for Guest Line entries, each caller will be able to preserve that extra level of anonymity, if so desired. If they do wish to divulge any specific information, it is left up to the caller’s discretion as to what information they provide within their message; which is safely stored with the utmost privacy within the member’s account. Callers are also able to review and revise their message before saving and hanging up.
Pretty interesting, right? Want to find out how to get started ASAP? Read all about it right HERE.
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