The For Musicians Series is sponsored by WomensRadio, a platform which educates women and all people in achieving a greater voice through online radio. Visit WomensRadio.com or follow @WomensRadio on Twitter for more.
The series highlights tips, tricks and techniques to aid the modern-day musician in crafting their sound, building a bigger fan base, increasing fan interaction and converting fans to sales.
Everybody likes free music. Even the president has probably downloaded some free MP3s for his iPod… This is what people are searching for, what musicians use to attract new listeners and how the music industry keeps longtime fans waiting for a pin drop.
In today’s posting, we’ll take our musically-inclined readers through the process of setting up their own podcast through AudioAcrobat, submitting it to iTunes and offering their listeners a free song each and every month (of which they either own the copyright to or have express permission from the copyright holder to do so).
Free Music? What’s in it for me?
A lot of musicians are leery of giving away the product of their labor without receiving anything in return. We completely understand and are not suggesting conducting this labor of love without expecting to increase listenership, page views, booking opportunities and most of all, physical and digital album sales.
What we do recommend considering, is offering listeners a taste of what they might not have otherwise heard, especially if they are loyal fans who attend your concerts and purchase your music and merchandise. Sometimes, even the most loyal patrons will be on the lookout for a freebie!
This can come by way of offering one or more songs from already published albums, unreleased home/live/studio recordings, rare b-sides, remixes, forgotten favorites, interviews, commercial spots and just about anything that will get your audience hyped up to click the ‘download’ button.
The end result? Listener engagement. Giving the listener reason to stay tuned for what’s next to come. Album release dates don’t grow on trees and sometimes years can pass between entries in an artist’s discography. Maintaining a free song of the month podcast is one easy way to keep listeners coming back, month after month, without negating sales.
In the quick steps outlined below, our readers will find the shortest path to creating and syndicating their free song of the month podcast to iTunes (and many other podcast directories). Additionally, expanded steps can be located by clicking just beneath each set of quick steps.
Create a Podcast:
1. Login to your AudioAcrobat account
2. Click the blue “Podcasts” tab
3. Click “Create New Podcast”
Click HERE to see these steps expanded!
Submit a Podcast to iTunes:
1. Login to your AudioAcrobat account
2. Click the blue “Podcasts” tab
3. Click the title of the Podcast you wish to syndicate
4. Copy Podcast RSS Feed URL
5. Open iTunes
Click HERE to see these steps expanded!
Now that our readers have the tools, there ain’t nothin’ to it but to do it! Please feel free to come back to this post and drop your AudioAcrobat/iTunes Podcast Feed URL so our staff and audience can stay up-to-date with your new Podcast!
Want to learn more about AudioAcrobat? Go ahead, give it a try yourself by signing up for a 30 day Free Trial or join one of our FREE Training Classes without signing up for squat. Already have an account? Login HERE.
Coming up next … #FollowFriday!
