Why would we profile a company that we know virtually nothing about? Excellent question!
In today’s posting, we will share with our readers as much as we are at liberty to about the startup that has iconicized itself through the most well-known of all marine mammals, the bottlenose dolphin. A creature which, much like the startup’s name suggests, is as intelligent as it is social … quite poetic and aptfully titled if you ask us!
OK. They’re named after a dolphin. What do they do?
As stated on their Twitter page, Bottlenose “is a smarter way to surf the Stream. It’s a new personalization tool that helps the important information find you in social networks.”
On their splash page, Bottleno.se, the company expands upon this statement with, “Use Bottlenose to track your interests, visualize trends, and curate knowledge with your friends.”
All of this comes in nearly perfect timing as many users in the social sphere are finding themselves overloaded by user generated content … even with the list management tools and filters in place.
Who is behind this amalgamation?
Dominiek ter Heide and Nova Spivack are the two culprits behind the recent Bottlenose buzz and after peeking a bit into their personal (online) lives we learned that in addition to creating startups, Dominiek also writes about web innovation & more at Synaptify.com.
Nova, a technology futurist, entrepreneur and angel investor is also quite busy with the unstealthing of “the hometown newspaper of the Web” aka The Daily Dot as well as offering consulting advice for the likes of The New York Stock Exchange, Sony, AT&T, Morgan Stanley and countless others. He can also be found speaking on such topics as trends relating search, the real-time Web, augmented reality and countless other futuristic topics … all of which are on the verge of becoming everyday staples here in the early 21st century.
Qualified? Yes. What’s all the hype about though?
The hype, our good friends, is rising amidst recent talks between Bottlenose and Twitter regarding the company’s potential buyout for an undisclosed amount. As stated in Mashable’s April 5th write-up, “Bottlenose automatically surfaces important information, tracks a user’s interests, visualizes trends and curates knowledge between friends. It sounds like a cross between Cadmus and Summify with a few bonus features.”
This merger slash buyout essentially boils down to (2) main advantages for Twitter and it’s 200+ million users:
- Personalized tweet discovery
- Personalized interest matching
Would this help keep Twitter in fierce competition with Facebook? It certainly wouldn’t hurt…
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Coming up next … How to stay compliant on Facebook!
