If you thought our last end-of-the-year post was cliche, you’ll kvetch over this! However much of a cop out it may be to publish Top 10 lists during the months of December and January, we here at AudioAcrobat feel that today’s post will do more than redeem our readers’ faith in our editorial staff with the awaited conclusion to Monday’s post.
Here we are, already in the new year … it’s time to put down the eggnog and pick up Pt. II of Top 10 Ways To Boost Your Business In 2012:
#5: Apply To Speak At On-The-Ground Events
Like it or not, ‘getting out there’ with your product or service is necessary to grow a successful business. The historic adage is as follows: “You can’t run a business from a cave.” Simply stated, it boils down to this: Chances are that you’ll make more new connections while out chatting to your peers than not … so don’t be afraid to shake some hands, and most importantly always remember to smile.
#4: Interview Experts In Your Field
Wondering how to get links back to your business’ Website from other sites and boost your overall SEO? If you were to say, interview an expert in your field, this expert will probably want to share the interview with their mailing list, Website visitors and/or social network friends, fans and followers, right? Exactly. Leverage this knowledge to your advantage, as it is the perhaps the most organic way of generating traffic to your Website. Period.
#3: Market to Mobile Users
In 2010 there were over 5 billion mobile phone users worldwide. By June 2011, over 300 million Americans owned mobile phones and just two months ago (November, 2011), AdMob delivered 8 billion ad requests to tablets alone. It’s safe to say that the extent in which we’re ‘plugged-in’ is far beyond that which has ever been seen. This can be used to your marketing advantage by designing for and targeting mobile users. Take it up a notch by integrating location services and watch your business grow in an entirely new way. Bam!
#2: Create A Members-Only Website
Why trust your customers to not share your digital products after making a purchase when you can restrict access to content with a unique username and password? Why spend money unnecessarily on something that is open source and free? These questions are just the tip of the iceberg when it comes to the inquisition of those still held ‘hostage’ by legacy content management systems. Here’s how it works: WordPress puts control back in the hands of the people through smart design and an enthusiastic community who are happy to share all that they can. Embrace the ‘W’ and take the proverbial bull by the horns in 2012.
#1: Provide Outstanding Customer Support
Believe it or not, amidst all of the technology which surrounds us on a day-to-day basis, there remains a deeply-rooted need to see, hear and interact with a real human being before making the switch from a skeptical consumer to a devoted customer. Keeping an open ear and listening to what your customers are telling you is a great way to begin. Friendly, prompt replies should follow and placing the customer’s satisfaction above all else is a surefire closer. There’s more to read in-between the lines, but these general rules are the basis for which greatness in customer support, and business as a whole, is achieved.
If you haven’t already, and would like to check out our other recent Top 10 lists … we recommend starting with AudioAcrobat’s Top 10 Posts of 2011. Dive in deeper with the Top 10 #FollowFriday Posts of 2011 and get your learn on with the Top 10 Audacity Tutorials of 2011.
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