Do you read blogs? Wait. Do you have a blog? How would you rate your blog on a scale of 1 to 100? Now take that number and write it down on a piece of paper and fold the paper in half. This number will be useful in a short while.
Before we find a use for that number that is on the folded paper, we’d like to ask our readers to join us for a quick and easy lesson in utilizing the free tools that companies like HubSpot have made available for Websites, Blogs, Social Networks and more.
In today’s posting, we will take our readers on a guided tour through grading their blog using Blog Grader. Required materials? The URL of your blog’s Home Page and an open mind.
In tradition of beginnings, we must start somewhere … why not do so by pulling up Blog.Grader.com and entering your (or any) blog’s URL as prompted in the image below:
Pressing the “Grade” button will send Blog Grader “off to the races” … We say, let the analysis begin!
What our readers will see once the analysis has been completed includes an embeddable “Blog Grade” badge, a very large “Tweet” button and an analysis breakdown of (5) main categories: Grade Summary, Blog Subscribability, Article Engagement, Search Engine Findability and Blog Content.
Let’s take a closer look at each category, shall we?
The Grade Summary shows not only your overall Blog Grade, but also Rank (out of previously graded blogs), Estimated Traffic Rank and SEO Authority (SEOmoz; 1-10 scale).
Blog Subscribability looks at whether or not your viewers can convert to subscribers through RSS, Email, Twitter and Facebook … as well as analyzing the number of posts displayed in your RSS Feed (if enabled).
If readers aren’t able to engage with your content, they’re not likely to come back. Article Engagement will break down the total number of Comments, Tweets and Likes for a number of your posts. If Retweet and FB Like Buttons are not present, Blog Grader offers a Blogging for Business Kit and shows you how to implement … quite handy, really.
Is findability a word? Perhaps. Search Engine Findability is however a necessary part of determining your blog’s grade … and whether or not you are using a Free or Professional blogging platform can either complicate or simplify the entire blogging experience.
Last, and far from least, your Blog Content makes a world of difference when it comes to grading. Frequency of Posts, Average Post Length, Links and Images per Post all make a heavy impact in the grading scale.
Remember that number you wrote down when we started? Was it close to your actual grade? If not, Blog Grader can get you on the right track.
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Coming up next … creating customized short URL’s!